Tuesday, December 4, 2007

Search x.0

The fight is heating up among the search cognoscenti, with Danny Sullivan at Search Engine Land laying out his scheme for Search 1.0, 2.0, 3.0 and 4.0 and what each means. It’s an elegant, amusing article summarized as:

1.0 – on the page ranking
2.0 – page link ranking
3.0 – blending vertical search
4.0 – humanity in the mix

FirstRain uses search as the beginning of what we do- and by these definitions we’re a 4.0 kind of system. But, as I said, for us search is just the beginning. Having found and categorized, we then apply our pattern detection technology so we can find trends. So search is important, but it’s just a subset of what matters to make money for our customers.

1 comment:

CSKnight said...

There is that other paradigm: Web 1.0 = 1990-2000, Web 2.0 = 2000 - 2010 (we are leaving it) Web 3.0 = 2010 - 2020 (what we see coming).

I prefer:

Web 1.0 = 1-D = Linear = Google's infinitely long list of results.
(A line - almost useless)

Web 2.0 = 2-D = The whole page. Tag clouds (Quintura, Eurekster) and KartOO image maps. X-Y axis.
(A road map - very useful)

Web 3.0 = 3-D = The new Virtual Interfaces (EveryScape) Up, down, left, right, forward and back. (A Globe - true accuracy)

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