Monday, April 28, 2008
Why CFOs need to watch the web
Terrific coverage in Financial Week today on how our capability - search-driven research - and products like ours, can be of value to CFOs and VPs of IR. When I spoke with Carleen Hawn for this article we discussed the need for CFOs to stay up on the information their major investors are seeing. No CEO, or CFO, wants to be surprised by an investor call.
Carleen picked up one of the examples I gave her: FirstRain picked up a blog, in mid February, revealing that Netflix was surveying it's customers about interest in downloading movies onto the Xbox 360 as part of it's game console strategy. At the time this strategy was not visible to the buyside and so this prompted a host of questions in our customer's mind. Bruce is a PM (at a major institution that we treat as confidential). He read the blog, picked up the phone and called Reed Hastings, CEO of Netflix, to get a quick understanding of the strategy and what this could mean for the company's future. Now this topic is all over the press, but two months ago this was new and Bruce valued that he got the heads up to get on top of the issue and it's impact.
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