Thursday, May 29, 2008

Adults only hedge fund

I saw an amusing validation - yet again - that porn is a great money maker today. Adultvest is a hedge fund that invests only in the porn industry and - as reported by BusinessWeek - the hottest new hedge fund may also be the raciest. The $7.9 billion AdultVest [is] one of four firms in the running for Alternative Investment News' Hedge Fund Launch of the Year award.

If you link through to their site you find probably one of the only hedge fund sites that greets you with an (attractive young female) avatar inviting you into their business - signs of understanding the younger pop culture - and they just purchased iPorn.com. Imagine the on the ground research for that fund!

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