Thursday, November 11, 2010

Kevin Bailey of Symantec talking about FirstRain at the CMO Club

There is nothing like hearing about how customers use a product from the customer himself. Here are two short videos about how Symantec has integrated FirstRain into their market intelligence process and platform.

First: Clips from Kevin Bailey's overview talk (4 mins)

Second: Q&A between Kevin and me (7 mins) - describing how FirstRain is used in the intelligence flow and what it does for the user's knowledge of their customers and market.

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