Friday, April 8, 2011

Pecs and profits - Abercrombie and Fitch

Courtesy of (thanks Michelle) I came across a hilarious and novel investor day deck. Abercrombie and Fitch - not above using young barechested men to sell clothes - are now using the same to sell their stock.

Check out their slide deck here. As Footnoted says "We counted no fewer than 13 slides that featured shirtless dudes baring their pecs. That's nearly 20% of the slides in the 67-slide deck." and the stock went up 8% Tuesday. Because of the bullish projections - or because of the general well being felt by the sell-side analysts after the presentation - and what was the gender split in the audience I wonder?

Since our society uses sexual images of women to sell everything from clothes to cars to technology I suppose it was only a matter of time until we used bare chested men to sell stocks. In my mind both forms of objectification are annoying but hardly new, and unlikely to go away -- but maybe could be getting a little more balanced?

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