Wednesday, February 29, 2012
Today is a very exciting day for FirstRain, as we accomplish yet another important milestone in delivering groundbreaking intelligence solutions to our customers. This morning we’re announcing the launch of the first ever Enterprise Customer Intelligence System.
The news today is the release of our new workflow and integration system that lets you use FirstRain intelligence on your customers and market wherever you are: it doesn’t matter if you're on the road, at a customer site, on your iPads (see the FirstRain iPad App in action here), iPhones or Android phones, via email, or integrated directly into company CRMs or social enterprise portals such as Salesforce.com, Jive or Microsoft SharePoint - it's all easy now.
We are seeing two huge waves of change impacting sales and marketing teams today: the introduction of Social Enterprise platforms and the iPad, which over 90% of the Fortune 500 are deploying or evaluating right now. Our new solution is intended to make it easy for you to use FirstRain seamlessly in your new workflows and so grow your revenue and market share.
This new system is an extension of the powerful semantic analytics technology you may already be using, but now it's an end-to-end integrated solution for highly personalized, yet easily managed, customer intelligence across your entire enterprise. This is the information that customers like you already rely upon to continuously stay aware of the critical developments that impact revenue growth and renewal in your business—it’s what we call Enterprise Customer Intelligence (ECI).
We've been working on this version of the system for over 2 years - first we went after the quality of the customer and market intelligence our customers are already using - and now we have released the workflow to match your enterprise. We have developed it in collaboration with many of our leading enterprise customers in technology, communications, life sciences, materials and financial services.
If you're one of the customers who has helped us develop and hone this exciting innovation, thank you! And if you're one who has not yet had the opportunity to see how our new ECI System can help your organization get even more out of the great FirstRain intelligence you receive today, please, drop me a line.