Thursday, December 4, 2014
Broomfield, CO - on a cold morning in November... I was invited to be a keynote speaker at Defrag 2014 which is a terrific conference of interesting ideas, and even more interesting people.
Personalization is such a key aspect of creating a great experience for our users that I took the tack of total selfishness - It's All About Me! This is what creates the magic for our users. When FirstRain can ask you just a few questions, and then read your mind, it's an enchanting experience.
Here's my presentation:
Loved the tweet stream following my presentation - on Storify here: