Thursday, December 4, 2014

It's All About Me! at Defrag 2014

Broomfield, CO - on a cold morning in November... I was invited to be a keynote speaker at Defrag 2014 which is a terrific conference of interesting ideas, and even more interesting people.

Personalization is such a key aspect of creating a great experience for our users that I took the tack of total selfishness - It's All About Me! This is what creates the magic for our users. When FirstRain can ask you just a few questions, and then read your mind, it's an enchanting experience.

Here's my presentation:

Loved the tweet stream following my presentation - on Storify here:

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