tag:blogger.com,1999:blog-2713903322765217177.post3905979242661703126..comments2023-10-26T02:30:10.313-07:00Comments on The Grassy Road: When too much marketing hurtsPenny Herscherhttp://www.blogger.com/profile/09644292941777984227noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2713903322765217177.post-16055075609956039012008-09-08T01:32:00.000-07:002008-09-08T01:32:00.000-07:00@AnonymousI guess what Penny meant was that when y...@Anonymous<BR/><BR/>I guess what Penny meant was that when you have a product company, it may be unwise to market something that you have no chance of delivering.<BR/><BR/>When you have service company, you can over-market and try to 'grow into it'. But when you have a technology-based product company, you better just sell what you already have and can deliver.<BR/><BR/>Otherwise people will always wait for what you don't have, yet and may never have. <BR/><BR/>That is a situation in which you don't want to be.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2713903322765217177.post-89627148273796775892008-09-04T09:59:00.000-07:002008-09-04T09:59:00.000-07:00From the three conditions you pointed out, it appe...From the three conditions you pointed out, it appears that the underlying evil is - the management of the marketing and products. It is rather the preparation, and follow-up of marketing that when not managed properly can back-fire.<BR/>My take: ANY marketing is great. Good or bad, little or massive, silent or loud, direct or indirect - None of that are bad. The key is how it's managed, and how to capitalize on it. <BR/><BR/>This is also a good read > http://www.ducttapemarketing.com/blog/Anonymousnoreply@blogger.com